Gainsight vs Natero

Evaluating Gainsight competitors in your CSM solution search?
Natero is a powerful, data-driven alternative to Gainsight.

Data is changing the way we run every part of our business, and Customer Success is no different. Natero is the first Customer Success Platform to advocate a truly data-driven approach to managing your clients and your team.

Here are some of the reasons why leading SaaS businesses choose Natero over competitors like Gainsight.

Comprehensive Customer Data - Account Details

Complete Customer Data

Customer data can live in more places than just Salesforce. While solutions like Gainsight rely on data in Salesforce, Natero connects to all of your customer data to give you a truly comprehensive view of your accounts.

Natero brings all of your CRM, support, billing, and product usage data together in one place. Best of all, we’ve already done the heavy lifting for you — it takes little to no effort by you to integrate all of your systems.

For more information about the data we collect, see our ever expanding list of integrations.

Detailed Product Usage - Modules and Features

Detailed Product Usage

With Natero, you can see how your customers are using your product — at scale. Solutions like Gainsight struggle to collect this data, let alone provide actionable reporting at the user level.

This information is critical when you want to increase customer adoption and engagement. Without knowing the activity of your users, you cannot target them accurately.

Drill down to identify who does what within your product and leverage that data for charting, alerting, and outreach.

Machine Learning for Customer Success Management

Machine Learning

Competitors talk about predictive analytics, but what they often provide are business rules based on best guesses.

Natero creates machine-learning models that are tailored to your SaaS business. These models utilize all of your customer data to identify the leading indicators of churn and upsell.

Unlike other alternatives, Natero is able to detect and alert you to potential churn risks without forcing you to continually construct new business rules. The result is more accurate churn detection with less work on your part.

Customer Segmentation

Best-in-Class Customer Segmentation

Although Natero’s machine-learning offers automated churn and upsell detection, there are other reasons you may want an account brought to your attention. In these cases, Natero lets you segment your accounts and users on any of the metrics and KPIs that you collect.

Natero’s powerful rule builder lets you create targeted lists that you can leverage for analysis or outreach. Use your segmented lists in conjunction with Natero’s built-in email campaigns to drive behaviors you’d like to see within your product.

Natero makes it very easy for me understand how our customers are doing by creating lists, charts, or segmenting our accounts. We can analyze our customer usage any which way we like, and the team has been amazing to work with.

Akhila Iruku - Rainforest QA

Akhila Iruku  |  Customer Success

Rainforest QA

Customer Success Business Intelligence

Business Intelligence for Customer Success

Aside from basic charting and reporting, Natero includes a full suite of customer success focused business intelligence tools. These tools help your team understand lifecycle changes, compare different classes of accounts, measure the impact of processes and more.

Analyze any segment of your client base, understand how customers use your product by industry or stage, view support tickets by tier and geography, or create custom financial charts. You can even compare segments, such as healthy and unhealthy accounts to learn why some customers succeed while others struggle.

Flexible Customer Health Score Modeling

Flexible Health Scores

You can easily create and configure Health Scores in Natero. Pick which metrics to include and which to ignore, such as product usage, custom KPIs, objective CSM scores, NPS, and much more.

Do your onboarding customers behave differently from established customers?

Top-tier accounts different from low-tier accounts?

Different geographic regions?

Natero offers the ability to customize Health Scores for different segments of accounts. Construct different Health Scores for each class to ensure the most accurate picture of your customers and your company health.

Leading Customer Success teams use Natero to maximize Customer Lifetime Value.

Rainforest QA
7Geese
Freshdesk
LiftMetrix
WhiteHat Security
Union Metrics
Duo Security
Lucid

See for Yourself

See how Natero can help you improve customer retention and increase SaaS adoption.